Washington’s star chefs are busy these days, what with Spike Mendelsohn’s sauerkraut campaign and Mike Isabella tackling everything from cookbook writing to foreign diplomacy to opening more restaurants and dabbling in a Top Chef-themed eatery in New York. Another to add to the list: celebrity chef, Art and Soul restaurateur, and memorable Top Chef Masters contestant Art Smith, who’s teaming up with celebrity apple SweeTango for a promotional giveaway.
Aspiring ad copy writers, get your adjectives ready: The contest launches
today, and all you have to do to earn a cool $5k is describe the
feeling of biting into an apple (in a good way, not the
I’m-in-a-silent-room-and-just-made-an-embarrassing-crunch way). The
cross-bred fruit is a mix of Honeycrisp and Zestar, and
apple lovers seek it out for its sweet-tart flavor. Smith is judging the
50-word entries, which’ll most likely contain words like “crisp” and “juicy.” (Two adjectives we advise against: “mouthfeel” and “scrumdiddlyumptious”). All
you have to do is submit your name, e-mail, and a perfectly penned
description that captures what promotional materials describe as the “overall
joy that is SweeTango” by midnight on October 12. Runners-up will
receive a dozen apples, so, you know, there is that.
Anna Spiegel covers the dining and drinking scene in her native DC. Prior to joining Washingtonian in 2010, she attended the French Culinary Institute and Columbia University’s MFA program in New York, and held various cooking and writing positions in NYC and in St. John, US Virgin Islands.
