Here’s a s̶h̶a̶m̶e̶l̶e̶s̶s̶ creative marketing stunt: &pizza, Washington’s quickly growing pizza chain, is offering to pay for customer’s tattoos. All you have to do is download their new mobile app! And spend $1,500 on pizza. So yes, there’s a catch.
The &pizza Rewards app launches Friday, and offers several “incentives” beyond gratis ink. Customers can reach three levels of loyalty: “troublemaker” (spend $250), “rebel” ($750), and “maverick” ($1,500). The last category is rewarded with a free tat in a design of the customer’s choosing from H Street’s British Ink Tattoo. Because nothing proves maverick status like eating 169 customizable pizzas, give or take a premium topping or two.
Other rewards include &pizza bomber jackets and “branded dog tags”, in case you want to do a little free advertising/need identification in the battlefield that is the fast-casual pizza world.
Apparently six &pizza “tribe members” (employees?) have already “signed their allegiance to the brand in & ink,” according to a release. I’d rather have dominoes from Domino’s or whatever the kids at Mellow Mushroom are smoking, but hey, take what you can get. In this case, for life.