With ten of the homegrown beauty shops in the DC area, one might have thought that Washington had hit its maximum Bluemercury capacity, but the brand is proving there’s room for more, with plans to open three additional stores in the area this fall.
Though exact opening dates are still up in the air, shoppers can expect to see new Bluemercury shops taking up residence in Gaithersburg at RIO Washingtonian and at 1427 P Street NW in September, with a third slotted for Reston Town Center.
As the brand continues to expand after being acquired by Macy’s in February, founders Barry and Marla Malcolm Beck are pleased to see expansion in Washington, where it all began.
“We’re incredibly excited to be entering new phase of growth, most of all here in our hometown,” says Marla Malcolm Beck. “We’re opening in cities across the nation, from Brentwood in Los Angeles to two more in Manhattan, but DC will be the biggest region of growth for us this fall and for that, we couldn’t be happier.”
As the number of stores continues to grow, so does Marla Malcolm Beck’s line of M-61 Powerful Skincare, which received national attention when it was picked up by HSN in February, with a recent release of a two-in-one scrub in mask that offers microdermabrasion effects without the irritation that sometimes accompanies a chemical peel.
The new product, as with the rest of the M-61 line, is targeted at busy women who want to see results without having to spend much time on their skincare regime. And with three more Bluemercury shops in town, such women will have to spend even less time finding a beauty store in Washington.