If you’ve been in a motivational funk since you started your fitness goals for the year, we might have something that will get you back out there: Maryland-based company and local fashion success story Under Armour just announced the new face of their brand: Dwayne Johnson. After their eye-catching ad campaign “I Will What I Want” featuring ballerina Misty Copeland and other fit female public figures, Under Armour shared this week that Johnson, in all of his muscular glory, would be the next star up to bat for the brand.
Johnson’s partnership will include the development of capsule collections of footwear, accessories, and apparel inspired by Johnson’s current film roles. In an Instagram post announcing the new gig, Johnson referenced they’re creating “innovative swimwear” and rash guards inspired by his role in Baywatch (set to be released in 2017).
The WWE-champ-turned-Hollywood-actor will also work with Under Armour to promote their Connected Fitness platforms, including Under Armour HealthBox–which includes a fitness band, a heart rate monitor, and a scale–and the Under Armour Record health-tracking app. Additionally, Johnson’s role will involve supporting Under Armour’s philanthropic branch, UA Freedom.
In his Instagram post, Johnson says that the deal has been “years in the making.” While we await the first of the Johnson-inspired products to hit the shelves–reportedly a “Rock-inspired” backpack and dufflebag–Johnson leaves us (and his Instagram followers) with the following words of inspiration.
“And to me, the most motivating factor of this whole thing is it will always come down to me and all of you ’round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands,” wrote Johnson. “Let’s roll and have some fun along the way.”
IT'S OFFICIAL: Proud to announce our global partnership with @underarmour. A landmark deal where we'll create the "DJ INSPIRED SERIES" of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. As well as support UA's Connected Fitness initiatives. Another cool component to this deal is we'll create product capsules in footwear, apparel and accessories inspired by the films I'm working on and the characters I'll play. FOR EX: We're creating innovative swimwear and cool INSPIRED SERIES rash guards I'll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced INSPIRED SERIES HOBBS gear, that he'll kick that ass in, when we film FAST & FURIOUS 8. And here's the best part of it all.. yes, we'll create cool and innovative apparel, footwear and accessories for you guys to rock and hopefully be inspired by – but we'll also help continue to build UA's philanthropic initiative: UA FREEDOM, created to inspire, honor and support members of the US Military, First Responders and Public Safety Officials. This deal's been years in the making and as you can now see it's a game changer and never been done in Hollywood. And to me, the most motivating factor of this whole thing is it will always come down to me and all of you 'round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands. Let's roll and have some fun along the way.. #UA #DJ #IWill #BloodSweatAndRespect ??? * Link is in my bio.