The concept behind San Francisco-based lifestyle brand Cuyana is to help their customers buy fewer, better products by avoiding fast-fashion trendiness and crafting goods that are meant to last. Take one look through their website, and you’ll be ready to chuck your $15 blouse (that’s probably already unraveling at the hem) for their simple, flattering silk blouses in a heartbeat.
With a new Cuyana pop-up in Georgetown that’s here to stay through May 22, there’s never been a better time to start building that capsule wardrobe. The Cuyana aesthetic is elegant and timeless and made with quality materials like leather, silk, and alpaca that you’ll want to hang onto for a while. To further encourage their customers to live out of a minimalist wardrobe, Cuyana launched a “Lean Closet” campaign in 2013, through which Cuyana will send customers a reusable bag to full with their closet cast-offs. When customers return the bag filled with used clothing, the contents are donated and the customer receives $10 towards their next purchase.
For the pop-up, the brand’s first in DC, Cuyana designed the shopping experience to be intimate, as though you’ve entered a living space that happens to have shop-able products scattered throughout it. We’re personally fans of Cuyana’s leather goods–the bags run between $150 and $300–and for the duration of the pop-up, Cuyana is offering live monogramming on these products every day.
Take a peek at some of Cuyana’s most popular pieces below, then head to 1249 Wisconsin, Avenue in Georgetown to shop the brand in person.
Classic Leather Tote, $175
Leather Laptop Sleeve, $125
Cropped Trench, $315
Overnight Bag, $165
Lightweight Cashmere Scarf, $190
Caroline Cunningham joined Washingtonian in 2014 after moving to the DC area from Cincinnati, where she interned and freelanced for Cincinnati Magazine and worked in content marketing. She currently resides in College Park.
