Avonda Turner had just graduated college when she realized she needed to upgrade her wardrobe for her professional career. Her first thought was to purchase statement jewelry to add a pop to her look, but she couldn’t afford the pieces she liked.
“Unfortunately, I found that within the current market, jewelry was either way out of the entry-level salary budget or cheap in price but also cheap in quality,” says Turner.
The self-taught web designer decided to create a solution for new-to-the-workforce women by launching her own online jewelry store, which she called Erin/Anderson after family names. In Fall 2015, the website was born, providing bi-weekly new products and free shipping to customers. The minimalistic pieces come primarily in gold-tone, with prices ranging around $30 or $40 for a statement necklace, around $12 to $40 for earrings, and $16 to $30 for bracelets.
“Erin/Anderson was created for the millennial woman who is trailblazing the path of career and life in style but on a budget,” says Turner. “I truly believe making a statement with your everyday style should not require you to break the bank.”
Turner’s dream for the brand would to have it be a source for jewelry and accessories across the globe, and it’s also on her bucket list to launch a style and technology series to train high school girls in everything from fashion to coding.
The online store is currently based in Georgetown, and Turner is working to bring pop-ups to different cities. Take a peek at some of her pieces below, then head to Erin/Anderson website to see more.
Caroline Cunningham joined Washingtonian in 2014 after moving to the DC area from Cincinnati, where she interned and freelanced for Cincinnati Magazine and worked in content marketing. She currently resides in College Park.
