The 2013 Sweetlife Festival: Mud, 1; Salad, 0 (Photos)
The highs and lows of this year’s music-and-food fest.
Sweetlife, the day-long festival hosted by salad chain Sweetgreen, returned on Saturday with headliners Passion Pit, the Yeah Yeah Yeahs, and Phoenix, and food by trucks such as Pepe and the Big Cheese, a Toki Underground/13th Street Meats collaboration, and, of course, Sweetgreen. As appears to be traditional now at Sweetlife, rain sheeted down midway through the festival but cleared up in time for the last few acts. Here, a breakdown of the day’s Sweetflow highs and quinoa lows—plus some photos.
Sugary Sweet Selinas
Kendrick Lamar: The 25-year-old rapper attracted huge crowds (though that could have been in part because it was practically monsooning during his set). Within the first 30 seconds of “Backseat Freestyle” we saw an ambitious crowd-surfer being hoisted in the air.
Recycling: This year’s festival featured a booth offering prizes such as a free pair of green-and-white sunglasses in exchange for the promise to pick up a piece of trash and refrain from littering. We love free stuff!
Front-row fans at Yeah Yeah Yeahs: The always-high-energy Karen O, sparkling from her blue eyeshadow to her crystal-encrusted kicks, hopped into the pit during one song to let fans lined up along the barricade take turns singing into the microphone (to admittedly mixed results).
Lawn-goers: It started pouring halfway through the festival, turning the grounds into a slippery, swampy, muddy mess. But those on the grass didn’t appear to mind—instead they donned ponchos, held umbrellas, and continued to dance. We even saw an Instagram of a tarp being turned into an impromptu slip-and-slide.
Phoenix: The French rockers were the last act to take the stage, and performed half of the first song, “Entertainment,” sans vocals—Thomas Mars’s mike wasn’t hooked up.
Sweetgreen salads: Music fans love Sweetgreen’s festival—apparently more than its food. While seemingly every other food station attracted long lines, we saw precious few souls at the Sweetgreen station.
Underage drinkers: On our way in we saw two very sad-looking teenagers sitting on the ground in front of two undercover policemen. Let that be a lesson to you, kids: Save the $9 beers for the adults.