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Duped by Naked Juice? Here’s How to Get Your Money Back
Consumers will receive up to $75 as part of the company’s $9 million settlement for false advertising. By Melissa Romero
PepsiCo will pay consumers up to $75 as part of its $9 million settlement regarding a class-action lawsuit that determined its Naked juice products contained hidden GMO ingredients. Photograph via Flickr user JeffBedford.
Comments () | Published August 28, 2013

A month ago we were not so shocked when Naked Juice admitted its products are not so natural in a $9 million lawsuit. 

The PepsiCo-owned company admitted to hiding GMO and synthetic ingredients in its products, despite advertising “all natural” directly on the bottles.

Now, as part of the multimillion-dollar settlement, PepsiCo will pay at least $45 to each person who has purchased a Naked Juice product—even with no proof of purchase. Those who have a receipt will receive a cash payment of $75.

All purchases must have been made between September 27, 2007, and August 19, 2013—and all you have to do is fill out this Naked Juice Class claim form. A settlement administrator will review it and determine whether you qualify for the reimbursement. (And if by November 11 you change your mind and want out of the settlement, just send in another written request to exclude yourself.) 

PepsiCo will pay consumers up to $9 million total. Any funds remaining will be given to nonprofit organizations, including Mayo Clinic and various organizations in California, Boston, Chicago, Texas, and Florida.

For more information, visit the class action’s website for a lengthy description of the claims process and a list of the eligible products. 

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  • Vera Chino
  • SMZ2003

    They never claimed to be Non-gmo. If you care that much, you should do your consumer research. Or sign the petition to have GMO products labeled which will make it a lot easier and transparent.

  • Randy

    Actually PepsiCo never admitted to any GMO's being in this product. I am not sure where you are getting that information, but that was not true. They have removed the use of calling them "all-natural" with the explanation that there are varying interpretations in the food industry of what "all-natural" is. There is no detailed regulatory guidance around the this term, just as there is no requirement or law for labeling of GMO's on food. Also they had a 3rd party test for synthetic chemicals in the product determining there are none. This occurred in the last 2 weeks, reach out to PepsiCo and they will provide you with this information.

    Naked juice will continued to be labeled non-GMO, made with all natural fruits and vegetables.

    Lastly if you understand nutrition you shouldn't be assuming that a product that has a shelf life, while refrigerated, of 60 days is the freshest, most nutritious product. This requires pasteurization, and even though it is gentler than most other types of fruit drinks such as orange juice, this will most certainly kill nutritional value in the fruit/vegetable ingredients. The nutritional value in Naked juice is from vitamin boosters, which is only added to some flavors of the product.

    Right or wrong, please state facts and not incorrect information about admissions that did not occur.

    The real issue is that the government does not mandate GMO labeling. This should be the case. Time and effort should be spent on that issue, and researching what you are eating as you cannot trust products because there is no mandate on GMO labeling. Watch "Foodmatters" on Netflix...your mind will be blown and your life forever changed.

  • chuckie145@gmail.com

    Total mess up I bought lots of this drink cant trust no company

  • Adam Roesner

    so now we have a price tag on lying to the public? who out there does'nt believe that PepsiCo.can just as easily wipe there asses with $9 million.pocket change . there falling over themselves laughing at this one.

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Posted at 02:21 PM/ET, 08/28/2013 RSS | Print | Permalink | Comments () | Washingtonian.com Blogs