We’ve been the noticing the trend in men’s boutiques and chains opening in Washington for quite some time now, but we remained a bit skeptical that Billy Reid, the multi-award-winning designer who has just nine stores in his retail portfolio (eight of those in the South), would bring his wares to our neck of the woods, as has been rumored for several months. But it’s an urban fashion legend, no more—he’s really coming. “We knew he wanted to open a store here for a while,” says Nancy Miyahira, marketing director for the Georgetown Business Improvement District. “Each year more and more unique and exclusive designers are looking to open in Georgetown, which we feel is a testament to the strength of our leadership position as DC’s main fashion district.” Reid and his team must think so, too, as they’re overhauling the old Pizzeria Uno space at 3211 M Street, Northwest, in time for a late-April opening, according to Sarah Trapp of Billy Reid. While Trapp was tight-lipped on specifics, we can assume the new boutique will have the same Dixie charm of Reid’s other eponymous stores—think polished wood, hunting-lodge chic, and antebellum flair with a modern twist type interior.
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