Ryuichi Ichinokawa works at the margins of the Japanese economy—doing odd jobs, delivering packages,
helping at a catering company. But the oddest job of all is the one he’s invented
Ichinokawa rents himself out to masquerade as the father, husband, or friend for perfect
strangers who need a stand-in at an event or special occasion. He has a staff to call
upon if he can’t fill the required role or the client needs a crowd. It’s all part
of what Ichinokawa calls his “I want to cheer you up” service. And it’s the subject
of Danish documentary filmmaker
Kaspar Astrup Schröder’s
Rent a Family Inc.
The landscape of Ichinokawa’s real life is lonely, barren, and bleak. His wife and
two sons treat him with contempt. He has to sleep on the floor of a child’s room while
his wife and preteen son share the marital bed. His only source of meaningful affection
is his dog.
Ichinokawa only comes alive when he is pretending to be someone else—the new husband
of a divorcée who needs help getting her ex to pay child support, or the father of
a young woman whose boyfriend wants parental permission for moving in together. The
fact that Ichinokawa’s clients need to rent stand-ins reveals poignantly that he is
not alone in feeling alone.
Rent a Family Inc. offers a unique glimpse into Japanese life beyond the stereotypes of “salarymen”
and karaoke. In Japanese with English subtitles, this film is well worth seeing for
its insight into the isolation of modern life.