In June, luxury retailer Onward Reserve is slotted to open on Wisconsin Avenue in Georgetown. This will be the shop’s sixth location, and it’s the furthest north of them all—the rest are in Georgia, North Carolina, and Tennessee.
The apparel has a distinctive southern gentleman flair, so Washington’s preppy men can look forward to picking up Smathers & Branson needlepoint accessories and plenty of pastel Collared Green neckties. With all the preppy, well dressed young men in town, Onward Reserve should feel right at home. Due to the fact that it’ll be right in a major national city, TJ Callaway, Onward Reserve’s founder, viewed Georgetown as a natural fit for their next brick-and-mortar.
“We are thrilled to enter the Georgetown market and expect this to be one of the many premiere locations around the United States,” said Callaway.
Along with apparel, accessories, and shoes, the shop will also market home goods, gifts, and luggage, making it a great one stop shop for a graduation or Father’s Day gift with handmade wood cards, decanter sets, cologne, and watches.
Onward Reserve will be located at 1063 Wisconsin Ave., NW.
Caroline Cunningham joined Washingtonian in 2014 after moving to the DC area from Cincinnati, where she interned and freelanced for Cincinnati Magazine and worked in content marketing. She currently resides in College Park.
