Undeniable Boutique in Fairfax Corner opened in 2011 under Alicia Russman, a former business and marketing director who wanted to channel her creative energy into stocking her own shop. The boutique is known for bringing brightly patterned designs from all over the globe to NoVa–collections that Russman discovered on her travels and wanted to make available in her home town. And on July 24, Russman is making another collection available–her own, called “B-ub-bly.”
Designed in collaboration with Tamara and Andrew Akiyoshi of Sosu61, the collection’s name an extension of the boutique’s abbreviated name “UB.” The tagline is “Style Worth Celebrating,” which fits with the event-wear style of the brand–colorful, playful dresses that fit right in with the store’s aesthetic. The collection currently consists of three styles in a variety of colors and prints, which Russman hopes to expand over time.
“The designs were created to provide our customers comfortable and flattering dresses to wear on date nights, vacations, girls nights, concerts, weddings—anywhere you need a ‘perfect outfit’ that stands out from the crowd,” said Russman in a press release.
The boutique is celebrating the launch of the line with a three-day champagne-themed party, which will include a champagne lava lamp happy hour on July 24 from 6 to 8 PM, champagne cake pops from noon to 3 PM on July 25 and a champagne bar brunch on July 26 from 1 to 3 PM.
Stop by Undeniable Boutique at 11891 Grand Commons Avenue in Fairfax to shop the collection, and take a peek at a couple of the new designs below.