If you still haven’t had the chance to pick up something for pops for Father’s Day, consider taking dad on a shopping outing. Mobile menswear company Pitch & Primer is parking its store— a 1970s vintage airstream—at Union Market and Georgetown over Father’s Day weekend. The pop-up is in collaboration with menswear line Grayers, whose subtly tailored shirts and trousers (think dapper professor) are a nice fit for the dad-set.
Pitch & Primer isn’t just any old pop-up: the impeccably-outfitted 30-inch airstream is an Instagrammer’s dream, outfitted with luxe leather seating, marquee lettering, minimalist pots of cacti, and, of course, a mini fridge stocked with beer for customers to sip while they shop.
Launched in Raleigh in 2016, Pitch & Primer set out to bring high-quality and well-designed menswear to markets that don’t have many shopping options. The collaboration with Grayers, which was launched in 2012 out of Hong Kong by industry veteran Peter Georgiou, who spent 11 years at Ralph Lauren, makes sense when you consider the companies’ respective design aesthetics. Though produced in Hong Kong, Grayers takes design cues from 20th century fashion out of Britain and Scotland. The brand’s name “Grayers” comes from a British style of pants popularized in the 1950s as three-piece flannel suiting was being replaced by more modern silhouettes.
Pop-up shops may not be new to the avid shopper, but for dad, the opportunity to browse through tailored jackets and leather accessories in a hiply-outfitted vintage airstream could be pretty novel. The chance to update his wardrobe while getting in a little quality time is just icing on the cake.
Here’s where Pitch and Primer will be set up this weekend:
Friday: Union Market at 1309 5th St NE from 11AM – 7PM
Saturday: Georgetown lot, corner of M Street & Wisconsin Ave from 1PM – 8PM
Sunday: Georgetown lot, corner of M Street & Wisconsin Ave from 10AM – 8PM
Hayley is an Associate Editor at Washingtonian Weddings. Previously she was the the Style Editor at The Local Palate, a Southern food culture magazine based out of Charleston, South Carolina. You can follow her on instagram @wandertaste.
