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Get a Free Blowout at Drybar by Tweeting a Pic of “Buttercup,” a 13-Foot Yellow Hair Dryer Mascot
And we’ve got the deets on where to find it. By Sarah Zlotnick
Tweet a pic of this yellow behemoth and Drybar will style you for free. Photograph by Mark Silva.
Comments () | Published October 18, 2012

Women all over Washington are freaking out—and rightfully so—about the long-anticipated openings of Georgetown and Bethesda outposts of Drybar, the wildly popular LA-based no cut, no color, just $40 blowout chain, happening this Friday. To kick off the fun, Drybar has brought a 13-foot, working version of Buttercup, the company’s official hair dryer mascot, along for the ride—and it’s giving free blowouts to the first ten people who spot her around town.

"Buttercup represent[s] the fun, playful, and whimsical side of our company," says Drybar founder Alli Webb. "To help celebrate our long-awaited arrival in DC, we wanted to do something special, different, and larger than life!"

To win, you’ll need to tweet or post a pic of Buttercup to Facebook (use the hashtag #DrybarinDC or tag @thedrybar). To improve your chances of winning, here’s a rundown of a few places you’ll find her in the next few days:

Thursday, October 18

8 to 11 AM: Drybar Georgetown (1825 Wisconsin Ave., NW)

Noon to 2: Drybar Bethesda (4840 Bethesda Ave.)

2:30 to 6: Bethesda Lane on Bethesda Row

Sunday, October 21

11 to 4: The Bethesda Row Arts Festival (also Bethesda Lane at Bethesda Row)

Friday and Saturday Buttercup will be traveling throughout the District, so you’ll have to keep your eyes peeled. A PR stunt this size is pretty hard to miss, though.


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  • looked, Thank you for sharing this one out to us. We'll really have to check this dry-bar this Friday because it seems that there's a good event that we can enjoy out there. Thank you for the information.

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Posted at 09:50 AM/ET, 10/18/2012 RSS | Print | Permalink | Comments () | Blogs