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A Look Inside Rent the Runway’s Pop-Up Showroom
Score Reem Acra, Christian Siriano, and Moschino for just a couple hundred bucks. By Diana Elbasha
Rent the Runway pops up with some beautiful dresses—like Michelle Obama’s Tracy Reese favorite—at LivingSocial this weekend. Photographs by Diana Elbasha.
Comments () | Published January 11, 2013

Online shopping can be a major convenience—you can browse multiple sites in the same time it would take to comb through just one brick-and-mortar. But there’s always a risk factor, like, say, when a coral gown actually arrives in bright orange, and in a size too big.

For those who too often find themselves in such circumstances, Rent the Runway’s Faith in Fashion’s Future showroom at LivingSocial this weekend is a savior. Open through Sunday at 918 F Street, the event brings together some of the site’s most popular designs, which are all for rent at a fraction of the cost of purchasing your own—perfect for inauguration weekend events, from a black-tie ball to Sunday brunch. Tickets, which get you a one-on-one session with one of six RTR stylists and a tote bag, are $8 online.

I told my stylist I wanted a simple, floor-length gown with straps, and within two minutes I had a violet Nicole Miller dress (rentable for $100) in my hands and a Kate Spade necklace ($45) from the Bling Bar—a table full of clutches and statement jewelry—to accompany it.

The showroom features a range of black-tie and cocktail gowns from high-end designers such as Christian Siriano, Versace, and Pamela Rolland.

Don’t forget the accessories: RTR has you covered with a large offering of luxe jewelry and handbags for your inaugural needs.

Passersby may be tempted by the now-famous Tracy Reese brocade dress Michelle Obama wore to the Democratic National Convention this fall, which is displayed in the window at 918 F. Fear not, non-ticket-holders: Walk-ins are welcome for the same $8 admission fee.

Other standouts were a shimmering Carmen Marc Valvo peplum dress ($185) and a red-carpet-worthy piece ($250) by Pamela Rolland. At the Bling Bar, an Oscar de la Renta cluster ring ($30) caught my eye.

Guests are free to try on anything in the showroom and have their picture taken at a photo booth for a real-life sample of their inaugural look. Rather than going to the site later to place your order, stick around the showroom for 20 percent off.

*Dollar amounts reflect rental prices on Rent the Runway’s website.


Inauguration 2013 Inauguration Style
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Posted at 04:45 PM/ET, 01/11/2013 RSS | Print | Permalink | Comments () | Blogs