Let’s be real: The much-anticipated Neiman Marcus for Target collection last month was on the underwhelming side (so much so, in fact, that the retailer is actually struggling to get some of the items—now discounted 70 percent—off its shelves). Somehow, Oscar de la Renta and dog bowls don’t mix well.
So we have ultra-high hopes for the next designer in Target’s collaboration lineup: Prabal Gurung. The designer is relatively young to the industry—his label is just three years old—but his edgy-chic designs have already scored some major clients, including Lady Gaga and Michelle Obama.
The massive collection contains more than 80 ready-to-wear clothing items and accessories—think mixed-media dresses, floral blouses, and strappy sandals in spring-appropriate shades such as Calypso Coral. The designs are as thoughtful as those in Prabal Gurung’s actual line, and with nothing over $50, we’re thinking this collab could be one of Target’s best yet.
Click through the slideshow for our favorite looks from the upcoming collection, which debuts February 10 at all Target stores and online. This one has the potential to attract Missoni-level crowds, so plan to shop early on the 10th.