Following months of financial and image-related challenges for once-coveted girly brand Juicy Couture, the sole DC location is closing up shop. After being booted from Fifth & Pacific Companies, which also owns Kate Spade, Juicy Couture was adopted by Authentic Brands Group, the parent company of First Lady favorite Judith Leiber. But when ABG almost immediately sold the brand to Kohl’s—leaving it to face a similar, unfortunate fate as the once-luxe Rock & Republic—it seemed inevitable that Juicy’s luxury-world allure would fade.
The store officially closes its doors Tuesday, April 29; until then, the scarce supply of remaining merchandise is going for 50 percent off. Nearby Juicy outposts in Tysons Corner and Pentagon City will remain open for a couple more months. The upside: The vacant space on a prime retail strip of Georgetown makes way for a new shopping option—and according to Racked DC, Kate Spade is slated to move in from its current space a few doors down. It’s rumored that the brand’s more affordable sister store, Kate Spade Saturday, will fill the original KS space when it moves out, marking the country’s third brick-and-mortar Saturday store.