Hugh & Crye Launches Kickstarter Campaign

The DC-based menswear e-tailer wants your help to produce the perfect T-shirt.

DC-based menswear label Hugh & Crye launched in 2009 with a simple objective: to create dress shirts carefully tailored to an individual using a 12-size matrix. This unique sizing system, which was developed by founders Pranav Vora and Philip Soriano, has proven successful, and the duo has since expanded to include blazers, ties, pocket squares, and more. And now, they want to add the perfect T-shirt to the mix. 

Through a Kickstarter campaign, which launched Tuesday, the brand is raising funds to produce a T-shirt following the same sizing strategy. And at just $20, they’re as economically conscious as the rest of the brand’s gear. So far, the campaign has upward of 150 backers who have contributed more than $8,000 to the $30,000 goal; the deadline to donate is September 4. 

Find Valeria Boucas on Twitter at @valeriaboucas.