Shopping

What I Wear to Work: [email protected] Branding Pro Leigh George

This VP mixes things up with bold colors, graphic prints, and unexpected details.

Who: Leigh George, 45

Vice President, Digital Strategist, [email protected]

What I do: “I help public and private sector brands develop, implement and track strategic plans for brand awareness, customer acquisition, customer relationship management, online engagement and community management. Depending on the client and the business challenge this could include creating a website, launching a paid media campaign, deploying a crisis communication plan, developing a content marketing program, uncovering insights with social listening and data analytics, and building influencer, advocacy and loyalty programs.”

Describe your style at work: “With a PhD in branding, I’m acutely aware of the power of personal image. I believe your style should tell a story about who you are and how you view yourself. No detail should be left to chance. Even my asymmetrical pixie, color and cut at Eastern Confederate, is a key part of my image. I love combining tailored feminine silhouettes with bold colors, graphic prints and unexpected details. I go for looks that make people stop and take notice … and sometimes even spark rumors. I’ve been mistaken for a fashion blogger and, when I joined Ogilvy, my colleagues told me they heard I was on Washingtonian’s best-dressed list. I don’t think that list exists, but I’ll take the compliment!”

Client Meeting

“There’s nothing more important than feeling confident in front of a client. I’ve always been a huge fan of high-waisted skirts because of the way they accentuate your waist. Combining the bold stripes of the skirt with the sculptural construction of the kelly green crop top creates a timeless yet very modern look that projects an air of authority and vibrancy, qualities that are crucial when meeting with clients.”

Erika Schrieber top, A.L.C. skirt, Vince Camuto booties, Nervous System cuff, Kalaki Riot ring, Elaine B. earrings

Presenting at an Event

“I’m often asked to speak at conferences. For those events, I like to wear pieces I know will stand out—especially if I’m speaking on a panel. DVF is my go to designer for these types of occasions. Her wrap dresses travel extremely well and look fantastic on any figure. I live by her motto: ‘Feel like a woman. Wear a dress.’”

Limited edition Diane von Furstenberg Warhol Wrap Dress, Pour La Victoire pumps, Target necklace, Tory Burch clutch 

Typical Day at the Office  

“I love this dress for everyday wear because not only is it so comfortable but the color is incredibly rich and the metallic panel and diagonal slit combine to create a distinctive and signature look. I add the Frank Gehry-esque minaudière when I have an event after work and prefer polish to a cumbersome laptop bag.”

Rachel Roy dress, LAMB heels, Rafe Minaudière

Casual Friday

“My approach to fashion is ‘go big or go home,’ so even on days when most people wear jeans to the office, I’m in a dress and heels. This is a wonderfully comfortable and luxe T-shirt dress, but the asymmetrical hem, graphic print and fit makes this a great look that easily transitions from the workday to a Friday night out.” 

Helmut Lang dress and shoes, Nervous System cuff, Kalaki Riot ring, Elaine B. earrings, Tory Burch clutch

 

The Details 

All photographs by Andrew Propp.

Think you or someone you know deserves a chance in the What I Wear to Work spotlight? Email mthomas@washingtonian.com with pictures and a job description for consideration.

You Might Also Like:

What I Wear to Work: Maria Jose Abad

What I Wear to Work: At the White House

What I Wear to Work: “The Hill’s” Amie Parnes and Elise Viebeck

Don’t miss a new restaurant again. Subscribe to our weekly newsletters.

Questions or comments? You can reach us on Twitter, via e-mail, or by contacting the author directly: