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Look Inside Shinola’s Gorgeous New DC Storefront on 14th Street

The Detroit-based brand is finally set up in its permanent DC home.
Photograph of Shinola by Joy Asico.

After many pop-ups and promises, Detroit-based brand Shinola finally opened the doors to its permanent home on 14th Street today. After operating out of a temporary storefront at 1543 14th St., NW since November of last year, the brand is finally ready to inhabit their beautiful new space at 1631 14th St., NW.

The new 5,000-square-foot DC location is Shinola’s third nationwide flagship store and their tenth location overall. Their now-vacated storefront on 14th will be occupied by Shinola’s sister brand, Filson.

The new space was used as a Studebaker showroom in the 1920s, and the shop retains the original black and white travertine flooring and moulded ceilings. Combine the lovely architecture with Shinola’s merchandise–elegant leather-band watches, bicycles, soft leather journals, pet accessories, and leather bags–plus quarterly art exhibits by local artists, and this may just be one of the prettiest shops in Washington.

The doors are now open, so take a peek inside in person or in the photos below.

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Caroline Cunningham joined Washingtonian in 2014 after moving to the DC area from Cincinnati, where she interned and freelanced for Cincinnati Magazine and worked in content marketing. She currently resides in College Park.