Donald Trump is trending, and retailers have noticed.
One such retailer is Alexis Bittar, a lucite jewelry company that opened their first DC store at CityCenterDC in March, who is outfitting their Washington, New York, Boston, and Los Angeles storefronts with mannequins dressed in dollar-sign suits, laden with Alexis Bittar’s latest baubles, and capped with giant papier-mache Donald Trump heads.
In the quote bubble above the mannequin head is a memorable Trump quip from a 2011 Good Morning America interview during which he said he’d be happy to spend $600 million to make his presidential bid a reality.
So why would the Alexis Bittar want Trump in his store windows?
“In a salute to the absurdity that is prime-time American politics and to The Donald’s larger-than-life persona, Alexis Bittar, in his own cheeky way, has come up with something a tad irreverent for our stores,” said a brand representative in an email. “Seeing that it is also Halloween, what could be more unexpected and just plain hilarious than an effigy/caricature of Mr. Trump in our windows, bling-ed out to the max in Alexis’ latest collections?”
The mannequin is already in place at the brand’s Soho store, and a representative has said that they plan to launch the Washington store window on Monday.
Editor’s Note: This article previously stated that the mannequin was already in place at the DC store. Due to technical difficulties, the brand has delayed the window installment until Monday.