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Forum Theatre Introduces Pay-What-You-Can at All Its Shows
The Silver Spring company will let audiences decide what to pay for tickets for its upcoming season. By Sophie Gilbert
Comments () | Published August 13, 2013

In June, we wrote about how Silver Spring’s Forum Theatre is in danger of losing its home in a black-box theater currently managed by Round House. Today, the Washington Post reports that the company is introducing a new pricing structure for its upcoming season: letting audiences pay whatever they want for tickets.

The strategy is relatively untested among theater companies, but Forum’s artistic director, Michael Dove, tells the Post he hopes it will “make theater accessible to everyone, and get past the idea that it’s only for someone in a certain economic bracket.” In June, Dove talked to Washingtonian about how much he appreciates the diversity of audiences in Montgomery County, and how “the type of audiences that come to our shows really inform the work that we do.” Forum has a $110,000 annual budget and doesn’t pay rent to its current landlord, Round House, although that deal will presumably change when Round House Theatre no longer manages the Silver Spring space.


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Posted at 11:20 AM/ET, 08/13/2013 RSS | Print | Permalink | Comments () | Blogs