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A Sneak Peek at Target’s First Pinterest Collaboration
The party-ready collection from blogger Joy Cho of Oh Joy! hits stores on Sunday. By Michelle Thomas
Comments () | Published March 14, 2014

We’re not the only ones obsessed with Pinterest: Starting Sunday, Target gets in on the action when it launches the first in a series of collections designed by three of Pinterest’s top tastemakers. First up, an entertaining collection from Los Angeles-based lifestyle and design blogger Joy Cho. In June and September, the store will debut collections from Jan Halvarson of Poppytalk and Kate Arends of Wit & Delight.

The Oh Joy collab, which will be in stores for six weeks, features a whimsical take on a garden party that includes everything from practical paper serveware to sparkly party hats. Retro colors abound, with a palette of aqua, coral, and chartreuse, plus splashes of gold. Check out our six favorites from the collection here, then head to Target this weekend to shop them in person.

Floral garland, $10; ice bucket, $17; pitchers, $13 each; vases, $10 each; cake stand, $25; gold confetti, $3.


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Posted at 01:03 PM/ET, 03/14/2014 RSS | Print | Permalink | Comments () | Blogs