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Why You Should Be Excited for Alexander Wang x H&M
The upcoming collection might be the best designer collaboration yet.
For better or worse, designer Alexander Wang is notorious for nailing the art of surprise. His presence at fashion-packed Coachella this weekend was no exception: Attendees received invites to a party he was hosting, without any clear indication of the cause for the celebration—but as soon as the words “Alexander Wang x H&M” were projected onto the walls of the Indio Performing Arts Center, the reason became clear. H&M confirmed the news a day later: The beloved designer is creating a fall collection for the wallet-friendly retailer.
Cue our uncontrollable excitement for what could be among the best of the (arguably overdone) retailer-designer partnerships: Wang, whom H&M creative advisor Margareta van den Bosch calls “one of the most important voices in fashion today,” is poised to bring a coveted edginess to fast fashion that is so often missing at the young-professional-friendly price tag. The label’s high-end aesthetic, channeled through sleek silhouettes and a neutral palette, exhibits the type of stylish minimalism that looks equally at home in the office as on a night out on 14th Street: Think white button-down blouses, knee-length skirts, and structured jackets, all with such trendy upgrades as perforation and asymmetric cuts. Less girly prep; more sophisticated edge.
The collection hits stores November 6—and lucky for us, DC’s three new H&M locations (in Chevy Chase, Georgetown, and soon downtown) will make shopping the line much easier than collections past. We’ll update with more details about the partnership as they’re revealed.
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