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CVS Goes Glam: Chain Launches Beauty 360 Store
Buying makeup without trying it first? So last century.
Why did CVS choose Washington as its first location for Beauty 360? Turns out Dupont Circle is one of the chain’s best markets for cosmetics.
But will Washingtonians go for the “body-sculpting” products by It Cosmetics—which has packaged age-old Hollywood secrets of how shadowing can make you look as if you have cleavage, defined abs, or whiter teeth?
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