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See the Complete Jason Wu for Target Collection
Brace yourselves for impending shopping insanity—this might be the chicest collaboration Target has commissioned yet.
Remember how we said we’d cool it on the designer collab posts for a while? Yeah, that was before we got our first look at Jason Wu’s majorly adorable upcoming collection for Target. If the name doesn’t sounds immediately familiar, it’s time to check your Michelle Obama archives—the then-27-year-old designer created the dreamy, one-shoulder frock the First Lady wore on her husband’s inauguration night.
Debuting February 5 at Target stores nationwide and on Target.com, Wu’s way-more-affordable line in partnership with the giant value retailer is filled with his signature smart-girl whimsy. You’ll find chic stripes, pleated skirts, delicate blouses, and gamine dresses, plus accessories, all inspired by Wu’s vision of an American girl in Paris. Prices range from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves. Click through our slideshow to see the complete collection—and get ready to fight it out if you find something you just have to own. Wu is a favorite among fashion insiders, so we predict competition over these designs will be even more cutthroat than what we saw when Missoni’s line debuted.
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