Donald Trump is trending, and retailers have noticed.
One such retailer is Alexis Bittar, a lucite jewelry company that opened their first DC store at CityCenterDC in March, who is outfitting their Washington, New York, Boston, and Los Angeles storefronts with mannequins dressed in dollar-sign suits, laden with Alexis Bittar’s latest baubles, and capped with giant papier-mache Donald Trump heads.
In the quote bubble above the mannequin head is a memorable Trump quip from a 2011 Good Morning America interview during which he said he’d be happy to spend $600 million to make his presidential bid a reality.
So why would the Alexis Bittar want Trump in his store windows?
“In a salute to the absurdity that is prime-time American politics and to The Donald’s larger-than-life persona, Alexis Bittar, in his own cheeky way, has come up with something a tad irreverent for our stores,” said a brand representative in an email. “Seeing that it is also Halloween, what could be more unexpected and just plain hilarious than an effigy/caricature of Mr. Trump in our windows, bling-ed out to the max in Alexis’ latest collections?”
What, indeed?
The mannequin is already in place at the brand’s Soho store, and a representative has said that they plan to launch the Washington store window on Monday.
Editor’s Note: This article previously stated that the mannequin was already in place at the DC store. Due to technical difficulties, the brand has delayed the window installment until Monday.
Caroline Cunningham joined Washingtonian in 2014 after moving to the DC area from Cincinnati, where she interned and freelanced for Cincinnati Magazine and worked in content marketing. She currently resides in College Park.
