Stock Blowout Sale
Potomac Bridals stocks Allure Bridals, Casablanca Bridal, and David Tutera for Mon Cheri, and throughout the entire month of July, the salon with have gowns from these lines up to 50 percent off, with bridal gowns as low as $99. The store’s collections of special occasion, mother of the bride, and prom dresses will also be on sale. Potomac Bridals. 710 Dual Highway, Hagerstown; 301-665-1070. July 1 through 31.
Sample Dress Sale
Take the liberty to buy a discounted dress at Love Couture Bridal’s Sample Dress Sale during the Independence Day weekend, when 20 to 70 percent off will applied to certain samples from designers such as Lazaro, Matthew Christopher, Watters, Wtoo, and Jim Hjelm. Love Couture Bridal. 12500-B Park Potomac Ave., Potomac; 301-610-5683. July 3 through 5.
Pronovias
Stop by the TLC-famous Maryland store for plus-sized selections from Pronovias’s lacy and sometimes preppy collection of gowns. Curvaceous Couture. 9130 Red Branch Rd., Suite T, Columbia; 410-740-7052. July 9 through 11.
Accessories Trunk Show
Head to the Georgetown salon for accessories to match your gown from designers such as Peter Langner, Liancarlo, and Cheryl King, and receive up to 15 percent off your purchase of jewelry, belts, veils, and bridal clutches. Carine’s Bridal Atelier. 1726 Wisconsin Ave., NW; 202-965-4696. July 6 through 10.
Marisa
With lots of lace bodices and a bit of blush among all the ivory, there’s plenty of slim, fit-and-flare dresses for the modern bride. Shop the trunk show and receive ten percent off your purchase. Love Couture Bridal. 12500-B Park Potomac Ave., Potomac; 301-610-5683. July 10 through 12.
Karen Willis Holmes Pop Up
The Australian designer’s collection of modern and fashion-forward wedding gowns will have an extended stay at Hitched, giving brides a chance to try her crop tops on for size. Hitched. 1523 Wisconsin Ave., NW; 202-333-6162. July 10 through 18.
Christos Pop Up
Check out the visiting collection for delicate spaghetti straps and illusion necklines, and a splash of champagne for the non-traditional bride. Hitched. 1523 Wisconsin Ave., NW; 202-333-6162. July 10 through 22.
Marchesa
The romantic, dramatic collection features everything from a feather hem to bold 3-D floral applique, so brides looking to make a statement will love these dreamy dresses. Carine’s Bridal Atelier. 1726 Wisconsin Ave., NW; 202-965-4696. July 16 through 18.
Designer Bridal Sample Sale
Over 60 designer gowns will be up for grabs, with prices as low as $850. While trying on dresses, check out the discounted veils, shoes, and jewelry as well. The Bridal Salon at Saks Jandel. 5510 Wisconsin Ave.; 301-652-2250. July 17 to 18.
Watters and Wtoo Bridal and Bridesmaids
Grab all your girls and head to Betsy’s to shop for bride and bridesmaid gowns, from the romantic blush and illusion bodice gowns to Wtoo’s selection of mix-and-match dresses for your maids. Betsy Robinson’s Bridal Collection, 1848 Reisterstown Road, Baltimore; 410-484-4600. July 17 through 19.
Pronovias
Take advantage of the Barcelona design house’s second trunk show this month and try on the bow-accented and eye-catching lace dresses. Love Couture Bridal. 12500-B Park Potomac Ave., Potomac; 301-610-5683. July 17 through 19.
Stella York Spring 2016 Preview
An abundance of embroidery and sheer illusion necks, backs, and sleeves makes for a very glam first look at Stella York’s new collection. Ellie’s Bridal Boutique. 225 N. Washington St., Alexandria; 703-683-8697. July 24 through 26.
Lazaro
The collection puts an emphasis on strength and sensuality with it’s pastel colors, big tulle skirts, and intricate beadwork. Love Couture Bridal. 12500-B Park Potomac Ave., Potomac; 301-610-5683. July 24 through 26.
Augusta Jones Bridal
Off-the-shoulder lace necklines and open backs make this contemporary collection pop with a blend of traditional beauty and modern drama. Betsy Robinson’s Bridal Collection, 1848 Reisterstown Road, Baltimore; 410-484-4600. July 31 through August 2.