Wedding Gown Trend: Think Pink

Blush and rose are the delicious shades of pink designers are sending down the runway, and brides are clamoring for more.

By: Erin Keane Scott

Jessica Biel, Anne Hathaway, and Reese Witherspoon are just a few of the celebrities who’ve recently eschewed traditional ivory wedding attire in favor of gowns with a decidedly rosier hue. From Claire Pettibone to Oscar de la Renta to Watters, designers are turning out gowns infused with color, be it boldly verging on magenta or muted, barely there blush. Whatever your pleasure, the dresses have become approachable from a design standpoint, as well as an acceptable way to show off a variation on bridal style.

For Washington, we think the trend is spot on—can’t you just see a March Tidal Basin photo op with cherry blossoms in bloom to match your gown? Actually, we can’t imagine a time when saying “I do” to a pink gown isn’t a perfectly pretty option. Here, we’ve rounded up a few of our favorites from recent bridal collections.

On your wedding day, more is more. Why not go with a blush that isn’t bashful, like this Ines di Santo stunner? Photograph courtesy of Ines di Santo. 

Oscar de la Renta's organza-skirted gown is the epitome of feminine bridal chic. Photograph courtesy Oscar de la Renta. 

If your shade of pink evokes a romantic garden setting, this sweet Claire Pettibone gown could be the perfect match. Photograph courtesy of Claire Pettibone. 

Simple and stylish, this blush Ivy & Aster gown would do well at any type of party. We’d opt to style it with a beaded or floral-embellished belt. Photograph courtesy of Ivy & Aster.

Drama, anyone? If the answer is, “Yes, please!” then try the “Divina” gown by Maggie Sottero. Rows of ruffles set off this sexy fit-and-flare number, but the pink keeps it utterly feminine. Photograph courtesy of Maggie Sottero.