Floral fragrances and springtime go hand in hand--and experts believe we're drawn to the smell of roses, lilies of the valley, and other blooms because of the pleasant memories they can trigger.
Holly Chapple of Leesburg's Holly Heider Chapple Flowers says that floral fragrances are not only subtle and classic but often feature flowers commonly found in "Grandma's garden"--and so bring us back to memories of our youth.
Rick Davis, owner of DC's Amaryllis Floral & Event Design, believes that flower scents can spark happy feelings of another sort: "Spring is the season of love, and fragrant flowers such as roses and peonies are seen as romantic."
And if you're looking for love? "Jasmine is a seductive scent," he says, "better suited to nighttime wear."
This article appears in the May 2012 issue of The Washingtonian.