There’s Another L Street Opening to Look Forward to

Menswear brand Sarar will be Nordstrom Rack’s neighbor.

By: Diana Elbasha

If you weren’t already convinced to make a trip to L Street, here’s one more reason: Another store is opening soon.

Yes, another! Signage is up for Sarar, a high-end Turkish menswear brand, slated to open at the old Ritz Camera space at 18th and L streets, Northwest, this summer. That’s literally steps from nearby Nordstrom Rack and a few blocks from Blowout Bar, which begs the question: Is L Street on track to become a lifestyle destination?

Possibly. A Sarar rep tells us the company picked the spot not only for its proximity to the lawyers of K Street, but also because of the surrounding competition—it’s hoping to attract some of the clientele of nearby J. Press, Brooks Brothers, Charles Tyrwhitt, and Burberry.

Though, with full ensembles starting around $600, Sarar is likely to be on the more affordable side. Born a modest suit manufacturer overseas for brands like Hugo Boss, it soon expanded into its own brand that is best known today for its Italian fabrics. There are only 13 other Sarar stores in the US, one of which is at Tysons Galleria.

For now, plans indicate the store will cater to men only, though that hasn’t lessened our hopes that it’ll one day sell its women’s line—it might just be the perfect addition to a girly afternoon of blowouts and bargain shopping.

Sarar, 1746 L St., NW. Opening summer 2013.